How And When To Raise Your Rates
So you need to raise your rates...
A while ago, I shared an informative and fun video on FB all about how, when, and why to raise your rates.
It's here if you missed it - RAISE YOUR RATES!
You can go watch it, I'll wait here patiently until you're back if you like.
*imagine hold music here*
OK, back with me? Cool. Now you know you can raise your rates, so I want to ask you a question.
What would charging higher rates look like for you?
How many clients would you serve? What would the average ticket be? And most importantly -
How would it change your life?
If you're like lots of entrepreneurs, you're not charging quite enough to be comfortable, and you feel like you're working your tush off to get enough clients to be profitable. That's not a great place to be.
You want to raise your rates, but you don't feel like you CAN, because you're afraid you'll lose your client base, you're unsure if anyone will actually pay the new and improved rates, and you don't even know how to communicate the rate change in a way that makes sense and won't have everyone throwing rotten tomatoes at you and telling you to get the heck out of town, because who do you think you are???
This is how you do it.
It's dead easy. First, change the pricing on your site and in your invoicing software. Step one is DONE.
Next, you write all former and current clients an email like so:
"In the past year, I've worked with SO many amazing clients - I am incredibly lucky! - and written killer copy for everything from a Bali health retreat to a freezer-cooking workshop to an indie pop group.
I've spent thousands of dollars on education, and hundreds of hours reading, watching, and testing to make sure that the guidance, information and copy I provide for you is the very best possible.
I do this not because I'm an education junkie. (I'm not. I love learning, but I'm not IN love with it, you know?)
I do this because when you succeed, I succeed.
When your site is DONE, and you can finally show up and get those ideal clients, I dance around my kitchen. When your blog posts blow up and get shared tons of times, I yell, "Whoohoo!" out loud, no matter where I am. (Ask my husband. It's true.) And when your launch makes tens of thousands of dollars, I PARTY. HUGE.
My words make you money. Like, a LOT. And I LOVE IT.
I've kept my rates the same for about a year now - it's time for me to change them, and I've known it for a while, but I wasn't quite THERE yet. I want to help everyone possible, I want to WRITE ALL THE THINGS! BUT... I'm not the Robin Hood of copy (and you're not the Robin Hood of your field, either).
So it's time, I know it, and here we go. I have adjusted my copy prices on my site - starting as of August 1, copy for a complete five page site, navigation direction and MUCH, MUCH more is $4250, and a single page - sales, services, about - you name it - is $1550.
If you're like, "Aw, DANG. I was really hoping to hire you!", if you contact me and sign your contract within the next week, we can complete your copy for the original, lower pricing. I'll schedule your work between now and November, depending upon our mutual availability, and we can create a payment plan if necessary. Contact me directly by replying to this email if you're interested - I'd love to get you on the calendar and that much closer to clients, fame, and bigger profits, and I'm pretty sure you'd like it, too!
I look forward to hearing from you, and I REALLY look forward to making you more money!
That's how you communicate a rate increase, and I hope you're ready to raise yours. Got questions? Not sure how this works for your industry? Hit me up over on Facebook and we'll chat.