How to come up with fresh content for your email list
Not long ago, I ran an unofficial poll (by the way - what makes a poll official? Never mind). I asked what was your #1 struggle with email marketing.
95% of people who responded all said the same thing.
You struggle with creating content, content, and MORE CONTENT.
I get it - just thinking about how much STUFF you have to do can be exhausting, and email is tricky. On social media, you can post something and immediately get a like, a heart, a retweet, but in Email Land? You can write your heart out and hear NOTHING back. Majorly discouraging.
So "writing fantastic emails" falls to the bottom of the To Do list.
I've got you covered, though, friend. Here are three quick strategies to choose from so you can make that what-to-write-in-your-emails thing SUPER easy. I've used these methods myself AND I've taught them to my clients, so I know they work.
Want to know more?
Read on, player, read on.
FIRST METHOD - The Curated Collection Method
Back in the day, I had a blog for photographers. I gave business tips, shooting ideas, new product reviews - all that jazz.
I emailed my peeps twice a week - one was a meaty "do this to improve your biz" email and the other was a lightweight "here's stuff I saw this week" email. I called it Saw / Loved / Shared, and not only did it get JUST as many readers, it also brought new people in because I was featuring new people every week.
When you're developing your content plan, consider giving a curated email a shot. I mean, you're already online seeing and loving cool stuff, why not share it with your audience? Try to keep mostly on topic, and you're good to go.
SECOND METHOD - The Big Rocks Method
Notice I said, "developing your content plan" above? It's because your email life will change like THAT once you've pre-planned what you'll write and when. I know, I know, that's WORK, and WORK IS TIRING, but ol' Benji Franklin meant it when he said "a stitch in time saves nine." (How did that guy know so much about sewing, anyway?)
So check it out. Grab a calendar - paper, digital, whatever. Done beats perfect here.
Line out the goals you have for the next three months - six if you've really got your life figured out, but not more than that. Things change, so don't over commit.
Once you've got your goals lined out, work backwards and figure out email topics to support those goals. Launching a new service? Well, then you could tell people some tips to help them in that are of their life in one email, describe how you've helped people with similar problems in the next (success stories are always great!), detail what you'll be launching in the email after that, and then finally invite them to try it out / buy the thing / hire you in the final email. Get it?
Apply writing frameworks to each email and you'll go faster than you ever thought possible. BOOM. Emails written, product launched, sandwich money earned.
THIRD METHOD - The Polished Professional Method
OK, so this method might be hard to wrap your mind around, but it will be the easiest, most joyful thing ever.
Hire someone to do it for you. As in, someone like ME.
Yeah, I KNOW you could do it yourself for free, but how's that been working out for you?
Imagine this scenario. You know what you want to accomplish. You have a meeting with a professional copywriter, they break down the plan for you to get from Point A to Point B in clever yet direct emails. You go away and spend the time you used to spend on writing emails (or the time you used to spend wishing you didn't HAVE to write emails) on something else entirely, like I dunno, golf. Whatever. You get to pick the hobby.
They write your emails, throw them into your email service provider, and VOILA. Customers keep reading, you keep golfing, money keeps flowing.
This isn't right for everyone - you have to have your ducks in a row - but those who it does work for? Happier than a hipster at a toast-only restaurant.
SO. Which option will work best for you?
Ideally, you'll choose a bit of all of the above. Share great content, suit your emails to your goals, and get professional help when you're ready for it.
You can't ignore your email list any longer - these people signed up to hear from you, right? So get on with it, build yourself an Uncommonly Good Biz, and let them love you already!
PSSSST! Want a free planner to help you break it down? I've made one JUST FOR YOU. Download it right here -
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You can brainstorm the next four weeks in less time than it takes to bake a cake. YUM.