How do you pick the right call to action?
I mean, in a perfect world, people would like your post, share it all over the place, then go like your page, then join your email list, then look at your services page, then immediately call and hire you and - of course - buy your most lucrative offering, right?
Sunshine, I've got bad news. The world isn't that kind of perfect.
A while back, my kid made a great Facebook Live video (and that's 85% truth, and only 15% proud parent-itis).
He was funny. He engaged the audience. He stayed relatively on topic - which wasn't hard, he was just reviewing candy and snacks, but still.
He stuck to the format of introduction, content, call to action.
And that's where it all fell apart.
Instead of giving ONE DIRECT ACTION, he gave a list of six or seven things he wanted people to do. Most of the time, this kind of "Do this, and that, and then go over here, then do this other thing, then..." list of directions will end in an audience member being utterly confused and then doing NOTHING.
This defeats the purpose of having a call to action at all.
Now, I know what you're thinking -
"BOOOOO!!! Hisssssss! What kind of harridan critiques their eight-year-old?"
This harridan does, I guess.
I mean, when there's a perfectly good teachable moment, you can't just expect me to let it sit there.
So here's what you can learn from this. One piece of content = one call to action, or expect your results to drop off dramatically.
After all, you've got one keister, so how many horses can you ride at any given time?
You've got to pick one call to action and stick with it. Practice this on your next blog post or Facebook Live. Make a habit out of picking the absolute BEST CTA for that particular piece of content and watch your desired results go up, up, up.
Now, if you'll excuse me, I've got to go congratulate my kid on his awesome video.
Go build yourself an Uncommonly Good Biz!
PS If you want to see his video, it's here. Seriously, this kid's got chops and he's only eight.