YOU DON'T NEED ANOTHER NEW TOOL.
You don't need new software, a new program, a new book - none of that. Not right at this moment. (Unless it's one of mine, in which case you should TOTALLY buy it. *wink*)
But... You're ready to move up. You want to improve. You NEED to get better, and it needs to happen STAT, right?
How can you move forward without dropping a couple thousand dollars on all the newest, shiniest tools available right the freak now? I mean, you NEEEEEED that stuff, right?
Nope. Not yet. Right now?
YOU NEED TO GET BACK TO BASICS.
It's back to school time here in the USA, and you're either running around trying to find your kid a 14 pack of purple, brand-name-ONLY glue sticks and a sweatshirt that's the right shade of blue (because the last one was too babyish, MOM. Are you trying to make the other kids tease me??!?)
Meanwhile, the tape playing in the back of your mind is saying, "Once my little hellions - I mean, darlings are back in class, I'll FINALLY have time to concentrate and grow my biz again."
OR - if you don't have kids to buy a crapton of clothes and supplies for, you're probably STILL thinking of back to school time as a time for evaluation and growth because for at least thirteen years of your life, Back to School time meant new beginnings, new education, and the start of major growth.
What are you going to do to grow your biz?
Will you... jump on a new social media platform that "everyone" says you have to try?
Will you... sign up for a new program to learn a whole new way of doing business?
Or maybe you'll... read all those business books you started on your kindle (but didn't finish because they're actually quite boring)?
If you're considering any of these generally somewhat worthwhile activities in the next week or so-
ALLOW ME TO CALL A TIME OUT.
You may be used to dumping a ton of money into education and business tools, and that can be GREAT.
But sometimes? (Here comes the painful truth bomb - watch out because it will HURT.)
YOU'RE JUST BUYING THAT STUFF TO AVOID DOING THE REAL WORK.
Yeah, when you buy a new book it FEELS like you're doing the work. When you grab a free PDF download and tell yourself you'll get back to it later when you have the time, it FEELS like you're accomplishing something. And when you scroll through your Facebook feed for the eleventy-billionth time, it FEELS like you're doing it to connect with potential clients, but deep down?
YOU AND I BOTH KNOW THAT'S NOT THE TRUTH.
When you engage in the stuff that FEELS like work (but you KNOW it isn't if you're honest with yourself), you not only waste time - you waste energy, and you burn yourself out to a point where you get really really really close to failure.
THIS IS THE REAL, HONEST, TO-THE-BONE TRUTH.
Every hour you spend wasting time, money and energy on nonessentials you KNOW you don't need brings you one hour closer to a full and complete failure.
Oh man. Not the F word! We hate the F word! We bought all that stuff and spent all those fluffy hours so we could avoid the F word, right?
NOT ANYMORE, LADY. NOT ANYMORE.
The Back to Basics Challenge is here to change all that.
Instead of forcing you to learn 5% of something new (so you'll fall into the trap of wanting to know more and, duh, buy a new product!), the Back to Basics Challenge will focus on what you, personally, have had success with in the past but just can't get into gear with again.
If that's blogging, you'll focus on writing killer, SEO boosting blog posts.
If that's creating red-hot social media messaging, you'll make more of those messages that make people DROOL to know more.
If that's crafting an email campaign that leads you from "Who's this chick?" to "YEAH, DUDE, I NEED TO HIRE HER!", then - you've got this by now - THAT'S WHAT YOU'LL BE WORKING ON.
And if NOTHING has ever worked for you, then you'll get a topic and method prescribed for you.
All you need is the desire to ACTUALLY DO THE WORK and some time Every. Single. Day. the week of August 29th through September 2nd, 2016.
This particular challenge - designed to get you back to FOCUS, ACTION, and PROFITABILITY is - you're going to like this - is FREE.
Want to know MORE, grow MORE and make MORE? GO HERE and GET ON THE LIST. Like NOW.
You have NOTHING to lose and ALL THE THINGS to gain. Get it, girl.