Sales copy. Who needs it? Uh, only just EVERYONE who's trying to run a business.
Rather than just give you super boring "do this, not that" ideas on how to improve your sales copy, though, today, we're talkin' ice cream.
I'm not just here to ask you your favorite flavor of Ben and Jerry's, though. We're talking about what making a proper ice cream sundae has to do with making sure your copy isn't terrible.
Here's the deal - ice cream sundaes have what?
Ice cream, obviously. Sauce - maybe chocolate or caramel, strawberry if you're freaky like that. Then some whipped cream, either rainbow sprinkles (if you're my kinda person) or chopped nuts, and a big ol' maraschino cherry on top.
All that added stuff - that extra ooey-gooey goodness - makes a sundae GREAT. But the base? The ice cream? Without it, you just have a pile of sugary slop. GROSS.
On the other hand, if you just serve a scoop of ice cream, it's not extra fantabulous, but it DOES stand on its own.
Your copy is just like this. You can have all the clever product names and silly subject lines in the world, but if the substance isn't there - the clear information people NEED to make a decision - you ain't got shhhhhtuff.
When you're writing a piece of copy - and just about anything you're writing IS copy - make yourself a little cheat sheet. Write down the what, the who, the how, the when, and the where and make sure that stuff is included.
Once you've got all the basics covered, go back and add in the fun - get silly with the whipped cream.
Writing this way - creating a framework of what people need to know, then filling it in, then adding the saucy goodness - is not only fast and fun, it's also extremely effective, too.
Give it a shot, will ya?
PS - My favorite Ben and Jerry's flavor is Coffee Toffee Bar Crunch. Sweet, salty, crunch factor - what's not to like? OH, and if you need help with your sales copy, I'm right here to serve you up somethin' sweet.